I grew up behind the Iron Curtain, in Bulgaria, which at the time was a drab world of state-mandated holiday parades, white dinnerware, and boxy apartment buildings built with prefab concrete to dizzying heights. I found a much-needed reprieve from the bleakness of the human-made world in nature's diversity of forms, colors, and unrestrained aliveness.
My love of beauty found outlets in ballet and poetry, but after high school, in the uncertainty and cultural vacuum of the post-socialist years, such interests took on a sense of inappropriate frivolity. So I abandoned them in favor of a business degree in Tourism Management. The degree got left behind the moment an opportunity to live overseas materialized.
I spent the next decade crunching numbers for a volunteer hospice in California from Monday to Friday, and road tripping all over the West Coast in my trusty Honda Civic on weekends. Imperceptibly and over time, however, the stories of my social worker and therapist colleagues about the tender and beautiful connections they often helped families form at the threshold of a loved one's passing stirred a dormant longing in me, and I went back into the halls of academia for a degree in psychology & neuroscience.
While working on my academic degree, I rekindled my interest in Western astrology, discovered the Enneagram, and dove deep into plant medicine work. In my last year of college, I became a certified relationship coach through The Relationship School.
Per Western astrology, an individual with a 10-th house Sun trine Uranus + Sun conjunct Midheaven is prone to a certain restlessness and an eclectic blend of professional interests. In keeping with this, in college, I stumbled into designing sales funnels and online courses for a relationship coach. This blossomed into a full-on love affair with web design upon my first full site build in 2023.
Website design has gone from a side hustle to a reliable and nourishing channel for me to create beauty in the world. I thoroughly enjoy applying my business savvy, knowledge of the healing and personal growth industry, creativity, and intuition to create strategically built and beautiful websites, so the gifts and work of my amazing clients can find the right audience.